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News
Branding IBM and Lenovo
04/01/2012 16:09
Click here to read about branding of IBM and Lenovo. Are they competitors or cooperators?
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Nokia's Exit Strategy from Germany
10/09/2011 19:00
Germany has been an expensive place for production for Nokia. Read here about Nokia's exit strategy to save money.
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A Crisis situation for Coke and Pepsi, 2006
30/06/2011 06:34
Crisis for Coke and Pepsi in India, 2006
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Apple's Retail Lesson
25/05/2011 18:09
The company's strong performance isn't just about strong products; it's about a meticulously managed customer experience. Read here from InformationWeek.
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Red Bull in the News!
23/04/2011 17:27
Dietrich Mateschitz is making a bold move into TV, movies, and magazines. What's the visionary behind a $5 billion-a-year soft-drink empire doing in the media business? Just what he's always done: having a blast. Read here at Bloomberg Businessweek
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Notice Board
- There will be a make-up class of MGT 4356 (Strategic Management), section B, on Thursday, April 26, 2012 at the same time and room as it is in the original schedule. There will be a quiz (short case study) starting at 9:00 am.
- There will be a make-up class of MKT 4311 (Brand Management), section A, on Thursday, April 26, 2012 at the same time and room as it is in the original schedule. There will be a quiz (short case study) starting at 1:45 pm.
- Third quiz of IMC (MKT 683) will be held on Thursday, April 26, 2012.